Search Engine Optimization (SEO) is one of the most important digital marketing techniques in use today. Unfortunately, it is also one of the most difficult ones to anticipate, plan, and implement, perhaps due to its ever-changing nature. Worry not, this article will take you through the 10 best practices for SEO that all Greenville SC businesses should use to boost their growth.
An obvious strategy, but an effective one nonetheless. Creating optimized content is one of the best ways to improve your SERP ranking. Did you know that around 7.5 million blogs are published each day? If you’re not posting content regularly, you’ll fall behind pretty quickly and your SERP ranking and site traffic will take a massive hit.
Alt text, short for alternative text, is a short caption or description for the image(s) you include in your content. It is a significant Google ranking element that can substantially impact your SERP ranking. That is why experts recommend using keywords in your image alt text.
The time people spend on your website is one of the factors Google considers when ranking your website. To put it simply, the better the user experience of your website, the longer people stay on it, and hence, the better your website ranks on search engines.
Using different types of content in addition to images, such as videos, audio clips, and GIFs can help increase dwell time on your website by keeping your leads engaged for longer. As mentioned above, the longer people stay on your website, the better it ranks.
Using internal backlinks to other pages on your website can help increase the overall dwell time on your website. This also helps your website rank higher. What’s more is that backlinks to external sites can help verify your content and make you appear more authoritative, something that also helps improve your SERP rank.
Technical SEO involves optimizing your server and website. This facilitates easy crawling and indexing for search engine spiders, which in turn helps your website rank better.
While keywords are the foundation of SEO strategies, using them too often can get your website flagged as being spammy by search engine spiders. Needless to say, this will negatively impact your ranking.
Long-tail keywords are phrases that are longer and more specific, allowing you to target a highly more relevant and localized audience compared to short tail keywords. Greenville SC Businesses should definitely use long tail keywords since they are excellent for increased local leads and traffic.
Don’t let your older content just sit around in some cobwebbed corner of your website. Instead, update it with newer keywords and information and republish it. This is an effective and time-efficient way to improve your ranking without putting in too much effort.
Keyword cannibalization refers to targeting the same primary keyword on two or more pages of your website. This is something that is quite common on newer websites. Doing so hints redundancy to search engine crawlers which then have your website rank lower.