Boost Your SEO Strategy with the New Google Filter, “Perspectives”

Timothy Bayne
Timothy Bayne
September 14, 2023
5 min read

Google Perspectives is a valuable tool for anyone who wants to get a more complete picture of a topic. With content curated from various sources, including social media posts, news articles, and Q&A forums, users can be more confident that their reading information is more accurate and unbiased. 

Perspectives allow users to see a variety of viewpoints on a topic, which can help them understand the issue better. This is especially helpful for complex or controversial topics, where there is often no single "right answer." Understanding different perspectives can help users make more informed decisions about the topics they care about. This can be especially helpful when making decisions that impact their lives.

How Google Perspectives Benefits Your SEO Strategy

Wider Audience Reach

Social media and forum engagement have become valuable to a brand’s SEO. With Google Perspectives, your input is beneficial in the realm of your business or place of influence. Google sees your posts like your pages, considering post/video views, impressions, clicks, and more. The more you post on social platforms, the better chance you show up on Perspectives, allowing audiences to see your content.

Improved CTR

CTR (click-through rate) is a valuable metric for SEO, even though it's not the most important. By using relevant hashtags and creating high-quality, informative content, you can attract users to your content and build trust in your brand. Perspectives can help website owners improve their CTR by featuring their content and lead to increased visibility, confidence, and SEO.

Build Brand Awareness

Lastly, but most important, is how Google Perspectives can help people see your brand. Users search for queries they can trust; they want to know that a person is on the other side of their search needs. The more that users can hear directly from you and the more you can represent your brand, the better the opportunity and chances they will seek to partner with your service or business.

How to Optimize Your Content for Google Perspectives

  • When you share your content, try to do it on platforms where people will most likely see it. This could mean posting on social media, discussion forums, or Q&A sites relevant to your topic. 
  • Consider including images and videos optimized for search engines to make your content more appealing. 
  • Another way to improve your chances of appearing in Perspectives results is to promote your content and encourage social engagement. 
  • Finally, ensure your content is interesting and informative since that's what users look for when they use Google.

Google Perspectives is a powerful tool that can help you improve your SEO and reach more people with your content. By publishing high-quality content on the right platforms and promoting it effectively, you can increase your chances of appearing in Perspectives results. This can lead to more traffic to your website, improved CTR, and more users coming into contact with your brand, products, or services.