Nomadic Beauty: Luxury Hair / Makeup for Destination Weddings
Nomadic Beauty - a Brand Story
Nomadic Beauty is a luxury hair and makeup firm for destination weddings. With locations in Greenville, SC and Denver, CO, Nomadic Beauty originated from a deep desire to meet the unique needs of the wedding beauty industry. Published by Rocky Mountain Bride, Magnolia Rouge and more, NB continues to lead the way in grandeur hair and makeup. We partnered with owner Anna Steffensmeier to create a brand that would translate globally for celebrants here in the U.S, as well as Europe, Central and South America.
Nomadic Beauty - building an already reputable brand
“Nomadic Beauty was inspired by a desire to meet the needs of the wedding beauty industry. Our goal is to create a welcoming and safe space where celebrants and their families feel heard and cared for on a personal level.We believe that being part of someone's special day is an honor, not just another job. We strive to build relationships with our clients prior to the event, so that when the big day arrives, they feel like they are among friends who are there to support and uplift them.” - Anna Steffensmeier
Increase in accessibility, improved user engagement
From the beginning of our partnership, Branded by Greenville has been instrumental in not only enhancing Nomadic Beauty's digital presence but also in laying the foundation for a successful future in the physical space. Their comprehensive and strategic approach extended beyond the realm of digital branding, embracing the full potential of Nomadic Beauty, readying it for a seamless transition to a brick-and-mortar storefront. Our brand values were not only understood but also incorporated, resulting in a unified brand strategy that resonates with our audience and stays true to our identity.The expertise of Branded by Greenville was evident in their work - they delivered a stunning, user-friendly website that offers our customers an intuitive and enjoyable online experience. The same philosophy is being incorporated into the design of our upcoming physical salon, guaranteeing a consistent user experience across all platforms. They have equipped us with the necessary tools and strategies to envisage a future that includes setting Nomadic Beauty on a distinct path to success. We anticipate continued growth and success with Branded by Greenville as our steadfast partner. - NB